If you’re in the market, you’re already marketing.
Is it helping you reach your business objectives?
Business leaders know their product and who it was made for.
Our job is to make it easier for businesses to reach those people and share that expertise.
Shucks is a marketing operations service agency that partners with micro and small business leaders in strategic planning, making it easier for them to manage efficient and effective marketing.
Rather than speak for businesses, Shucks services prepare business leaders and their products with the tools relevant to their objectives, resources, and economic environment.
In doing so, Shucks’ helps business leaders retain control over their brand reputation and profits.
Marketing at a Human Scale
There are only so many ways a business can engage with its market and only so many things a business can do to plan for that engagement.
Shucks groups these business activities as “tactical” and “strategic” marketing functions, to apply big-business marketing strategies to teams that still know each other by name.
By laying out activities this way, business leadership can easily review marketing as individual activities with singular and collective value to manage them effectively.
Get Listed as a Marketing Tool
Marketing as a system performs strategic and tactical functions using marketing tools that, through application, may produce the same list of tools.
Shucks groups these marketing tools as personnel, software, hardware, creative products, business management data, and the governance that dictates how the tools are employed.
By grouping marketing system components in this way, community solutions that may fall outside the boundaries of traditional marketing practice may be seamlessly applied to the strategies that suit them.
Marketing Shaped by Engagement
If you have a need that a product or service could satisfy, you want that solution just as much as someone wants to sell it to you.
We are building community networks where consumers feel heard and businesses listen.
